From Asia to the World: Innovations in Moulded Fibre Packaging
The global packaging industry is at a turning point. With tightening regulations, rising consumer expectations, and increasing pressure to reduce plastic waste, businesses are actively seeking scalable, sustainable alternatives. Moulded fibre packaging is rapidly emerging as a leading solution—combining environmental responsibility with industrial performance.
According to Smithers newest report, The Asian market represents about 43.4% of total consumption of moulded pulp globally in 2025; by 2030, this is expected to have reached about 45.5% of global volumes.
In response to these market dynamics, Smithers is launching a brand-new conference, Moulded Fibre Packaging Asia. The event will bring together leaders across the value chain—including material innovators, packaging manufacturers, technology providers, brand owners, and industry experts—to explore the latest developments shaping the future of moulded fibre packaging.
Attendees will gain a deep understanding of APAC market trends, global regulatory drivers(PFAS,BFR,FDA..), and innovation pathways, alongside practical case studies demonstrating how fibre-based packaging is being successfully commercialized at scale.
Key themes
Some of Our 2025 Webinar Attendees
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Jin Xilin (Bill) is the Founder and CEO of Guangdong Lvran Intelligent Equipment, a company pioneering intelligent automation for the pulp molding industry. With a unique dual background in mechanical engineering and software development from the University of British Columbia, Canada, he previously served as an AI software engineer at Japan's TDK Corporation, developing vision inspection systems for semiconductor chips.
Building on this expertise, Jin founded Lvran to tackle industry challenges through automation. Under his leadership, the company produces high-end equipment, such as laminating machine and AI inspection machine, designed to significantly reduce manual dependency and enhance quality control in post-processing.
Dr. Jörg Zacharias completed his studies in food science in 1997 and earned his doctorate at the Technical University of Munich in Weihenstephan, where he continues to lecture. In 2005, he joined Krones AG in research and development, where he plays a key role in developing pioneering technologies. He is an expert in beverage technology and is involved in industry associations such as the EBC, EHEDG, and ISBT.
Eric Gu advises domestic and foreign clients on the requirements and regulations for a variety of consumer products, including foods, food additives, food packaging materials, drugs, cosmetics, medical devices, and associated labeling, with a focus on China, Japan, Korea, Thailand, and other Asian countries.
Prior to joining Keller and Heckman, Mr. Gu worked as an attorney in law firms in Shanghai and New York and acquired deep understanding of both China and U.S. laws and practice. While attending the University of Wisconsin Law School, Mr. Gu participated in the Thomas Tang National Moot Court Competition and served as an IRS-certified volunteer for assistance in federal individual income tax filing.
Kyler Lovgren is the Chief Executive Officer of Palouse Fiber Packaging, a U.S.-based molded fiber packaging company focused on sustainable packaging solutions using agricultural residues and alternative fiber sources. With extensive experience in non-wood pulping, fiber operations, and industrial scale-up, Kyler has become a recognized voice in the development of next-generation molded fiber packaging and alternative fiber supply chains.
Over the past decade, Kyler has held executive and operational leadership roles within one of North America’s pioneering wheat straw pulping initiatives, helping lead the transition from pilot-scale development to commercial manufacturing. Through that work, he gained firsthand experience navigating the technical, operational, agricultural, and economic realities of scaling non-wood fiber systems.
Today, his work focuses on rethinking how fiber is sourced and utilized within the packaging industry, with an emphasis on agricultural residues, regional feedstocks, and scalable alternatives to traditional wood pulp. Combining practical operating experience with strategic industry insight, Kyler works at the intersection of sustainable materials, packaging innovation, and industrial infrastructure development.
Ling Hao holds a Ph.D. in Biomass Science and Engineering from South China University of Technology and currently serves as General Manager of Guangzhou Shuhe Technology Co., Ltd. He has extensive expertise in the field of biomass-based materials, leading the research, development, and commercialization of key technologies such as bio-based water- and oil-resistant coatings and high-barrier materials. He has participated in multiple national key research and development programs.
Dr. Ling has published numerous SCI-indexed papers and holds several invention patents. He has received prestigious industry awards, including the First Prize for Technological Advancement. With extensive experience spanning both laboratory research and industrial-scale commercialization, he has successfully led teams in delivering multiple innovative projects and has played a pivotal role in advancing the commercial application of sustainable and environmentally friendly packaging materials.
Benicio Yang is a Senior Principal Packaging Engineer at Dell Technologies, with over 23 years of Packaging related experiences in the IT industry. He specializes in developing packaging solutions that optimize cost, performance, and sustainability. His experience shows that when sustainable packaging is designed correctly, with the right supply chain, then costs can be at parity or less. As a creative leader on Dell’s Packaging Engineering team, Benicio was at the forefront of introducing eco-friendly, game-changing materials developed through advanced design tools. These innovative packaging solutions offer lower cost and better performance that delights customers and makes a healthier planet.
As a global developer and manufacturer of environmentally-friendly advanced materials for industry, we offer solutions for the coatings, printing & packaging, and fibers & composites markets. Our innovative surface additives and polymeric binders are used by leading manufacturers around the world to enhance performance attributes and add value in applications including wood and floor care products, metal and industrial coatings, paints, varnishes, inks, and fiber sizings for composites. Our global network of technology and business professionals anticipates industry trends and engages with our customers to discuss how they can apply them for their future success.
Doris Mao is in charge of developing cellulosic fiber-based packaging, focusing on looking for solutions for primary packaging in Asia.
Alexey Vishtal is working at Capsul’in Pro as a Head of Cellulose development and focusing on bringing home-compostable pulp-based solutions for single-serve beverage systems to the market. He has more than 15 years of experience in various roles in FMCG, material and process development with a focus on packaging sustainability. His core abilities lie in the bringing novel innovative packaging concepts into industrial use, from idea conceptualization to CAPEX and operational excellence. He also has strong academic background in paper physics, barrier coatings, and packaging converting where he authored more than 20 peer-reviewed papers and hold 10+ international patents
Benicio Yang is a Senior Principal Packaging Engineer at Dell Technologies, with over 23 years of Packaging related experiences in the IT industry. He specializes in developing packaging solutions that optimize cost, performance, and sustainability. His experience shows that when sustainable packaging is designed correctly, with the right supply chain, then costs can be at parity or less. As a creative leader on Dell’s Packaging Engineering team, Benicio was at the forefront of introducing eco-friendly, game-changing materials developed through advanced design tools. These innovative packaging solutions offer lower cost and better performance that delights customers and makes a healthier planet.
Dr. Chuantao Zhu holds a Ph.D. in Materials Chemistry from Stockholm University, Sweden. In 2020, he joined Stora Enso’s Formed Fiber unit, where he began working in the molded fiber industry. As a Research Specialist and Project Leader, his responsibilities covered not only wet-end solutions but also focused extensively on dispersion barrier applications and technology development. Since 2024, Dr. Zhu has held a global position at Solenis, supporting customers across Europe, North America, and the Asia-Pacific region. He provides consulting services, molded fiber (MF) technology training, and on-site support for production trials. In addition to his technical expertise, Dr. Zhu leverages his broad network within the molded fiber supply chain to help customers connect with resources that enhance their R&D and production capabilities, creating added value beyond technical consulting.
Jerome Zhang is a Senior R&D Engineer at the YUTOECO R&D Institute, specializing in the development of eco-friendly packaging materials and products. With over a decade of experience in technical service solutions and two years in hands-on product R&D in the manufacturing sector, Jerome brings deep expertise in sustainability, with a particular focus on food-contact safety and carbon reduction strategies.
Throughout his career, Jerome has led and participated in projects that span the entire product lifecycle—from early-stage research and feasibility analysis to prototyping, mass production, and market rollout. His unique ability to bridge technical innovation with real-world application allows him to deliver solutions that are not only functional but also scalable and environmentally responsible.
Passionate about driving the packaging industry toward a greener future, Jerome continues to explore new materials, processes, and designs that support the circular economy and meet evolving regulatory and consumer expectations.
